Leadership & Org Design

GM: Mary Barra Leading Through Crisis

General Motors · Automotive · 2014-2020s Intermediate

Featuring Mary Barra

Mary Barra became GM's CEO in January 2014. Within weeks she inherited an ignition-switch defect the company had known about for years, linked to deaths, and never fixed. She had every conventional option a new CEO reaches for in a crisis: minimize, deflect, let the lawyers run the narrative. She chose a different posture in front of Congress, and not everyone agreed it was enough.

This is a leadership case about the moment a crisis lands on your desk that you did not create but now own. It sharpens the decision between protecting the institution and telling the truth, and what a leader can extract from a disaster beyond just surviving it. How Barra tried to change the culture that produced the failure, and whether that move is repeatable, is the lesson left for inside the app.

Topics
  • General Motors
  • Mary Barra
  • crisis leadership
  • ignition switch recall
  • organizational change
  • GM nod
  • corporate accountability
  • automotive
  • EV strategy

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