Mini MBA · for founders and operators
The MBA you actually use.
Learn the core of an MBA through hundreds of real business case studies, then an AI coach makes every lesson personal to your company. Five to ten minutes a day. Learn the move, apply it Monday.
- Hundreds of case studies
- 9 domains
- 5–10 min a day
Not a course. Not a book summary.
Summaries give you the gist. CaseBook makes you apply it. Every unit ends in a decision about your own company, and an AI coach reads your answer. The defensibility is the curated case library, the structured pedagogy, and the Playbook that compounds, with the AI as the coach on top.
The daily loop
One session equals one case, in four beats.
The daily-habit structure of a language app, crossed with the HBS case method, crossed with a sharp operator friend who has seen a hundred companies.
Hook
A 30-second real-story setup. “In 2011, Netflix made a decision that nearly killed the company.”
Case
The story across a few short, skimmable screens: the situation, the decision, the outcome.
The Crux
The lesson, named plainly and turned into a framework you can use in your own company.
Apply
A quick concept check, then an open reflection tied to your business, with AI coaching on your answer.
The AI Coach
An MBA professor in your pocket who actually read your homework.
After you read a case, the coach does four things, all grounded in the case and personalized to your company. The bar is a sharp operator actually read my answer, not a chatbot said something nice.
Personalizes the question
The reflection prompt is rewritten to reference your actual company, model, and stage. It asks about your business, not “a business.”
Reads your answer
You write a real reflection. The coach responds like a sharp operator: a one-line read of your thinking, then grounded coaching tied to the case.
Surfaces your blind spot
It pushes back. It names the thing you may be avoiding or the second-order cost you missed. Coaching, not rubber-stamping.
Gives one next step
Every session ends with a specific action you can take this week, ideally with a number or a date attached.
AI Playbook synthesis. As your saved moves accumulate, the coach reads across them and writes a short, living strategy note: the throughline in your decisions, and the single most leveraged thing to focus on next.
The library
Hundreds of cases across 9 domains.
Strategy, marketing, finance, operations, leadership, product, negotiation, decision-making, and a full AI in Business series. Growing continuously.
Strategy & Competitive Advantage
Where durable advantage actually comes from.
Marketing & Growth
How attention gets earned, not bought.
Finance & Unit Economics
Read a business at the unit level.
Operations & Scaling
Where strategy is won or lost.
Leadership & Org Design
The invisible operating system of a company.
Product & Innovation
What customers love versus what they tolerate.
Negotiation & Deals
What a signed deal actually means.
Decision-Making & Behavioral
How smart people get it wrong.
AI in Business
The boom, the bottlenecks, and who gets paid.
Start here
A few of the moves inside.
Netflix and Qwikster
In 2011 Netflix was winning. Reed Hastings saw streaming as the future and decided to push customers there fast: a roughly 60 percent price hike for anyone…
Dollar Shave Club
A founder with roughly $4,500 in production budget filmed himself walking through a warehouse cracking jokes about razors. Within 48 hours the video had…
Nvidia: Selling the Shovels
By 2025 Nvidia hit roughly $4 trillion in market value without building a ChatGPT or any AI product a consumer could name. It sold the GPUs that every AI…
Toyota Production System
After World War II, Toyota's Taiichi Ohno faced a constraint that should have crippled him: he could not afford to stockpile inventory the way cash-rich…
Theranos
By 2015, Theranos was valued at roughly $9 billion on the promise of a machine that could run hundreds of tests from a single finger-prick of blood. There…
Before Instagram, Kevin Systrom and Mike Krieger built a 2010 app called Burbn: check-ins, plans, points, photos, a Foursquare-inspired pileup of features…
Built to stick
A habit, not a homework pile.
Daily Case
One recommended case a day, ranked to your current challenges, with a streak to keep the habit.
Listen
Every case is professionally narrated. Press play and listen like a micro-podcast, with full background playback.
Personal Playbook
Every completed case becomes a saved move with your reflection and notes. Your private strategy doc that compounds.
Library & Pathways
Browse all nine domains, follow curated pathways, and search by company, framework, or theme.
Built around you
A 30-second onboarding captures your stage, model, role, and challenges. Every prompt bends toward your situation.
Always fresh
New cases, new startup series, and new AI-focused series land continuously, surfaced in the app.
Start your Playbook
The MBA you actually use.
Read the case, extract the move, apply it to your own company with an AI coach that actually read your answer. Five to ten minutes a day.
7-day free trial, then $5.99/mo or $49.99/yr. Cancel anytime.