How it works
A habit, not a course.
The daily-habit structure of a language app, crossed with the HBS case method, crossed with a sharp operator friend who has seen a hundred companies and tells you the one that is relevant to your situation.
The loop
Every case is four beats.
- 01
Hook
A 30-second real-story setup that earns your attention. “In 2011, Netflix made a decision that nearly killed the company.” You want to know what happened next.
- 02
Case
The story across a few short, skimmable screens: the situation, the decision, the outcome. No lecture, no syllabus. Just what the company did and what it cost.
- 03
The Crux
The lesson, named plainly and turned into a framework you can use in your own company, separated cleanly from the specifics of the story.
- 04
Apply
A quick multiple-choice concept check, then an open reflection tied to your business, with AI coaching on your answer. The output is a move added to your Playbook.
Who it's for
Built for people who make high-stakes calls without formal training.
Bootstrapped founders
You wear every hat and need breadth fast: pricing, hiring, GTM, unit economics, cash.
Funded CEOs
You need depth on scaling: org design, board management, capital strategy.
Operators and leads
You want to think like a general manager and earn the next seat at the table.
Why it's different
Decision-making frameworks you use this week.
Not a course
No lectures, no syllabus, no certificate. A daily habit, five to ten minutes at a time.
Not a book-summary app
Summaries give you the gist. CaseBook makes you apply it to a real decision in your business.
Not generic e-learning
Every unit ends in a decision about your own company, and an AI coach reads your answer.
Not just ask ChatGPT
The defensibility is the curated case library, the structured pedagogy, and the Playbook that compounds. The AI is the coach on top, not the product.
Questions
Frequently asked.
How much time does it take?
Five to ten minutes a day. One session equals one case: read the story, extract the move, and answer a few questions that apply it to your own business.
Is this an actual MBA?
No. CaseBook teaches the core decision-making frameworks of an MBA through real case studies, without the two-year, six-figure program. It is built to be used this week, not framed on a wall.
Do I need a business background?
No. Cases are tagged Beginner, Intermediate, and Advanced, and a 30-second onboarding tailors what you see to your stage, model, role, and current challenges.
What is the Playbook?
Every completed case becomes a saved move with your reflection, the coach's suggested next step, and your own editable notes. It is your private strategy doc that compounds over time.
Start your Playbook
The MBA you actually use.
Read the case, extract the move, apply it to your own company with an AI coach that actually read your answer. Five to ten minutes a day.
7-day free trial, then $5.99/mo or $49.99/yr. Cancel anytime.